Founded by Art Shaikh, who previously spent seven years at Salesforce, CircleIt allows users to send cards, messages, flowers and gifts to loved ones at pre-scheduled dates in the future. It can be used while a person is still alive, of course, by scheduling card and deliveries each anniversary or birthday, for example. But CircleIt will fulfill deliveries long after you’re gone, Shaikh said. The longest date a future card is scheduled for delivery on its platform is 27 years, Shaikh said.
Inspired by his father’s final wishes for Shaikh to deliver messages and gifts to other family members after his passing, Shaikh calls the startup “the Hallmark for the 21st century,” allowing users to share gifts and messages far into the future while also preserving their legacy. Its app also lets users share and store videos, photos and voice messages, build out your family tree, and schedule chat messages for a future date.
“We live in a digital world, but there’s nothing in place that can actually preserve you for future generations,” he said.
Shaikh said the startup’s app is used in 167 countries and has been downloaded more than three million times. He said it’s been particularly popular in Latin America and South East Asia, Shaikh said. CircleIt currently has 21 employees.